See the signals before they hit the numbers.
Unleash Signal IQ monitors the world outside your business, filters the noise with AI, and turns external change into decision-ready intelligence — before it shows up in your metrics.
Data-rich, signal-poor
Most teams can see what already happened. The change that matters started outside the business.
Signal IQ answers four questions for every external change
It isn't a news feed or a generic research assistant. It connects what's happening outside to the decisions it actually affects inside.
What is changing?
Market shifts, competitor moves, weather, regulation, supply risk, consumer trends, and local events.
Why does it matter?
Each signal is mapped to your products, regions, customers, suppliers, channels, KPIs, and owners.
What could it impact?
Demand, revenue, pricing, margin, inventory, supply continuity, risk, and compliance.
What should we do?
Alerts, recommendations, forecast adjustments, and briefings routed to the right decision-maker.
Built for the decisions external change touches
Every use case pairs continuous monitoring with business-context mapping, so signals arrive already connected to a decision.
Market & category
Track category movement, demand shifts, retailer trends, and product momentum to see what needs commercial action.
Competitive intelligence
Monitor launches, markdowns, stockouts, and campaigns to know when — and whether — to respond.
Forecast enrichment
Layer weather, events, trends, and competitor pressure onto internal baselines — planner accepts, edits, or ignores.
Supply chain risk
Detect supplier, logistics, freight, lead-time, and port signals early enough to adjust buffers and escalate.
Financial & margin
Connect inflation, FX, commodity, and demand-softness signals to revenue, cost, and margin assumptions.
Regulatory watch
Track policy, compliance, and trade developments, flagging which markets and products are exposed.
From external noise to a decision-ready signal workflow
Signal IQ turns the outside world into intelligence your teams can act on — monitored, filtered, mapped to your business, scored for relevance, and always reviewed by a person before it changes the plan.
Every link is explainable. You can always trace where a signal came from, why it was relevant, what impact was recommended, who acted on it, and what happened next.
External Signal Monitoring
Signal IQ continuously monitors the outside sources that can shape business performance — including competitor pages, retailer sites, news, weather, economic indicators, regulatory updates, search and social trends, freight movement, and commodity data. It helps teams detect external change early, before the impact appears in sales, margin, inventory, supply, or forecast variance.
Signal IQ is configured around the signal domains that matter most to your business. Whether the priority is competitor pricing, category movement, weather impact, regulatory exposure, supplier disruption, or market demand shifts, coverage is tuned to the decisions your teams actually need to make.
External sources are monitored continuously, so meaningful change is surfaced as it happens — not weeks later in a manual research report. Teams receive early-warning intelligence when new risks, opportunities, or market movements begin to emerge.
Signal IQ expands coverage with discipline. New sources and domains are added based on relevance, reliability, and decision value, ensuring the platform remains focused on high-quality signals instead of creating more noise.
Monitored sources
LiveAI-Based Noise Filtering
Most external monitoring drowns teams in noise. Signal IQ uses AI to classify signals, remove duplicates, summarize what changed, and separate low-value chatter from signals that could genuinely affect the business.
Incoming signals are categorized and near-duplicates collapsed, so a single event doesn't flood the queue ten times over.
Each retained signal is condensed into a short, readable summary of what actually changed.
The system never just says “AI thinks this matters” — it explains why using business rules, mapping logic, and a confidence score.
Noise filter
3,412 → 47Business-Context Mapping
This is the heart of Signal IQ. A mapping layer connects every external signal to the parts of your business it actually touches — so a competitor markdown becomes “these products, in these regions, on these channels,” not just another headline.
Signals are linked to products, categories, brands, regions, suppliers, customers, channels, KPIs, forecasts, and owners.
The system knows which SKUs, categories, and markets are exposed to a given change, turning a signal into a scoped business impact.
Without this layer, monitoring is just another news reader — the mapping is what makes a signal decision-ready.
Relevance Scoring
Not every mapped signal deserves attention. Signal IQ assigns each one an explainable relevance score so teams focus on what matters — and can see exactly why a signal ranked the way it did.
Source credibility, category and geography match, product similarity, customer and channel overlap, historical impact, recency, and signal strength all feed the score.
Every score breaks down into its contributing factors, so planners trust the ranking instead of taking it on faith.
Signals sort by relevance and confidence, putting the highest-impact changes at the top of the list.
Relevance score
Competitor markdown · activewear
Recommended Actions
Signal IQ closes the gap between insight and action by suggesting the specific next step to review — always framed as a “recommended action for review,” never an automatic change to your plan.
Review pricing exposure, update forecast assumptions, monitor affected SKUs, check supplier risk, review inventory buffers, brief the commercial team, or escalate regulatory exposure.
Recommendations are proposals — nothing touches forecasts, prices, or inventory plans until a person approves it.
Each recommendation reaches the decision-maker who owns the exposed products, region, or KPI.
Competitor markdown of 15% in US West; historical impact suggests a 6–9% sell-through risk if unmatched.
Human-in-the-Loop Workflow
Every recommendation runs through a simple Accept / Edit / Ignore decision. It builds trust, captures planner judgment, and feeds a learning loop — and it keeps external AI from ever silently changing your plans.
The right product pattern for enterprise: a person decides, with a clear record of what they chose and why.
No external signal alters forecasts, prices, or inventory without human review — exactly what regulated, high-stakes teams require.
Each decision and its outcome trains relevance scoring, so recommendations get sharper over time.
Planner decision
Decision impact, not signal collection
Generic tools stop at monitoring. Signal IQ goes all the way to a recommendation, a decision, and a tracked result.
Generic market tools
- News monitoring and keyword alerts
- Social listening and market reports
- Generic AI summaries
- No link to your products, KPIs, or forecasts
- No record of the decision or the outcome
Unleash Signal IQ
- Business-context-aware signal filtering
- Relevance scored by product, region, supplier & KPI
- Quantified business impact, not just a headline
- Explainable recommendations with human-in-the-loop
- Decision logging and outcome tracking
The right signal, to the right owner
Signal IQ routes what matters to the people who own the decision.
Know what needs leadership attention
- External changes that matter most
- Leadership-level risk alerts
- Cross-market signal summary
- Explainable why-it-matters
Standalone, or the external layer for every IQ product
Unleash IQ connects data to insight, explanation, recommendation, and decision. Signal IQ adds the outside context — embedded in another product, or on its own feeding your existing systems.
Unleash Signal IQ
Continuously monitor market, macro, competitor, weather, social, policy and demand signals — filtering the noise to surface what matters before it impacts performance.
- AI-curated external signals
- Market and competitor monitoring
- Early-warning risks and opportunities
Unleash Predict IQ
Forecast outcomes, simulate scenarios, and recommend optimized actions for high-value decisions across demand, pricing, inventory, scheduling, planning, and resource allocation.
- Forecasting and scenario modeling
- Optimization recommendations
- Decision-specific prediction products
Cubix Analytics
Signal IQ supplies the external drivers behind the numbers — revenue risk, inflation and FX, supplier cost, and competitor pricing pressure. Cubix shows what's happening inside; Signal IQ explains what's shaping it.
Cactus Market Intelligence
Signal IQ becomes the external engine inside Cactus — category movement, retailer trends, competitor promotions, and consumer-trend signals connected to commercial performance.
Secure. Scalable.
Built for Enterprise Impact.
Role-based access, tenant isolation, full signal provenance, and an audit trail behind every recommendation — so every decision is traceable end to end.